Finnish medical devices market in Nigeria
Abiola, Abiodun (2017)
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060111694
https://urn.fi/URN:NBN:fi:amk-2017060111694
Tiivistelmä
This thesis is regarded to Global Service Finland Limited who has decided to enter Nigeria medical devices market by using its consulting services and business connections across the continent to help Finnish Health-Tech companies.
The main purpose of the thesis research is to find out the possibility of exporting Finish medical devices to the Nigeria market and to develop entry plan strategy for the case company in exporting medical devices to the targeted country.
In other to explain the health market in Nigeria, PESTEL analysis was applied to describe the business environment. However qualitative research method was applied to carry out the objectives of the thesis. The author conducted interview by sharing out questionnaire to the sole proprietors (owner) of the hospitals and diagnosing centers who are the major users of the medical devices.
At the end of the research, the author is able to make a recommendation to the case company about the suitable entry mode to adopt.
The main purpose of the thesis research is to find out the possibility of exporting Finish medical devices to the Nigeria market and to develop entry plan strategy for the case company in exporting medical devices to the targeted country.
In other to explain the health market in Nigeria, PESTEL analysis was applied to describe the business environment. However qualitative research method was applied to carry out the objectives of the thesis. The author conducted interview by sharing out questionnaire to the sole proprietors (owner) of the hospitals and diagnosing centers who are the major users of the medical devices.
At the end of the research, the author is able to make a recommendation to the case company about the suitable entry mode to adopt.