The value of Growth Hacking. Business development manual for Emi-Rent Properties
Elezovic, Velimir (2017)
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060211955
https://urn.fi/URN:NBN:fi:amk-2017060211955
Tiivistelmä
This thesis was commissioned by Emi-Rent Properties, a real estate company based in Bel-grade, Serbia. The main objective of this thesis is to help determine the value of growth hack-er marketing for the case company’s newly commissioned marketing campaign. Secondary objective of this thesis is to present practical advice on the implementation of a successful marketing campaign with strong international aspects. The thesis will cover major marketing concepts and provide an alternative view by benchmarking successful methods against pit-falls.
The primary research is based on marketing theory concepts juxtaposed growth hacking the-ories. The writer used academic material on both topics to provide the theoretical framework for further study. The writer followed up with empirical evidence of growth hacking in market-ing as presented by business professionals in educational videos and professional blogs.
The conclusion offers practical advice on the implementation of growth hacking upon a solid foundation of established marketing presence. The writer then presents useful tools and po-tential pitfalls in the implementation processes to create a manual in the form of a mind map and quick tools. Thus, effectively creating a DIY growth hacking campaign to an existing marketing framework.
The primary research is based on marketing theory concepts juxtaposed growth hacking the-ories. The writer used academic material on both topics to provide the theoretical framework for further study. The writer followed up with empirical evidence of growth hacking in market-ing as presented by business professionals in educational videos and professional blogs.
The conclusion offers practical advice on the implementation of growth hacking upon a solid foundation of established marketing presence. The writer then presents useful tools and po-tential pitfalls in the implementation processes to create a manual in the form of a mind map and quick tools. Thus, effectively creating a DIY growth hacking campaign to an existing marketing framework.