Marketing and sales development in the logistics startup
Klimenok, Semen (2017)
Jyväskylän ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060111873
https://urn.fi/URN:NBN:fi:amk-2017060111873
Tiivistelmä
The subject of the thesis was decision if the marketing strategy for the start up company “Prosto Logistika”. Management of the company was concerned about making the provided service desired by choosing the most effective marketing tools. The purpose of the final strategy was combination of marketing activities in a way that requirements of financial and rational aspects are met.
The aim was to develop the most economically efficient marketing path, and after the analysis I was able to came up with a strategy to be followed during the next period of company’s life. The strategy brings the value for the competitive advantage of “Prosto Logistika” keeping the ability of the company to adjust to the current needs.
Main part of the thesis concentrates on the marketing tools and how these options can support the core business. The thesis provides analysis of possible marketing strategies, gives the comparison of tools available and there is a proposal for the final strategy to be implemented.
The aim was to develop the most economically efficient marketing path, and after the analysis I was able to came up with a strategy to be followed during the next period of company’s life. The strategy brings the value for the competitive advantage of “Prosto Logistika” keeping the ability of the company to adjust to the current needs.
Main part of the thesis concentrates on the marketing tools and how these options can support the core business. The thesis provides analysis of possible marketing strategies, gives the comparison of tools available and there is a proposal for the final strategy to be implemented.