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Introduction of Tuition Fees at TAMK : Benchmarking Good Practises

Väyrynen, Mona (2017)

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Väyrynen, Mona
Tampereen ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060212117
Tiivistelmä
This thesis is a study about the tuition fee reform that took effect in 2016, and the possible consequences it may bring to Tampere University of Applied Sciences and International Business Programme during the first application period 2017. The tuition fee applies to students who come from countries outside the European Union and European Economic Area.

The objective was to learn what has happened in Sweden after tuition fee was introduced, what methods have the Swedish universities used in order to adapt to the new situation and are there methods that would be worth utilising in Tampere University of Applied Sciences, or TAMK. The purpose was to find examples that could offer new ideas and show possible new ways to proceed.

The thesis consists of results that were collected via Email interviews from representatives of Swedish universities, and interview with Piri Hiltunen, TAMK’s representative. There was a selection of eleven Swedish universities that were contacted, and of those three were chosen for the benchmarking purpose. These interviews form the basis for benchmarking. Material to form frame of reference was collected in different sources from libraries and internet.

The results indicate that all the universities were forced to develop their marketing tactis, which was new to the universities. Jönköping University had been able to attract the largest amount of non-EU/EEA students in percentage terms. Compared to the two other universities, Stockholm University and Uppsala University, it appeared to have the most business minded approach. In that sense Jönköping University is a very intersting benchmarking target.

All the universities are competing in the same market, and the competition is rather hard. The good thing is that competition usually creates new ideas and freshens old patterns. This is likely to happen also now.
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