Internationalisation of intelligent music services in Kutalab Oy

Abstract

The research seeks to investigate the possibility of South Africa’s five star hotels as a potential market segment for Kutalab Oy online intelligent musical platform Mediacone and define the best market entry mode. A meagre 8% of the 102 randomly surveyed sample of nearly 350 five star hotels respond to an online survey about their music management service and position. Email proposals are sent to randomly select 12 digital signage companies requesting a possible partnership meets with two showing interests. The research goes on to assess a broad secondary data of the diversity of the country’s music industry, management and competition.

Albeit the timid response, the research sees South Africa hotels and other related businesses as a suitably potential market measuring from the industry trends, stakes and future looking. Licensing is best entry mode in the market following its proprietary ownership knowledge and patented software. The research believes a revisit of the individual music market segment with the mobile app and downloads model could be a golden spot to consider too.