Effective internal communication in Finnish companies from the travel and tourism industry
Oun, Mélanie (2017)
Haaga-Helia ammattikorkeakoulu
2017
Creative Commons Attribution-NoDerivs 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060712841
https://urn.fi/URN:NBN:fi:amk-2017060712841
Tiivistelmä
The thesis studies the internal communication of Finnish companies in the travel and tourism industry. The thesis aims at providing the commissioning company Swissport Finland with suggestions on how to improve their internal communication.
In order to help the Swissport Finland in their project to develop their internal communication, a theoretical framework was put together to understand internal communication and effective internal communication. A qualitative research was also conducted to collect insights from seven professionals from companies from the travel and tourism industry, similar to Swissport.
The outcomes of the thesis include a better understanding of the opportunities brought by an effective internal communication, of the potential challenges companies can face and of the solutions available to solve these issues. Suggestions on how to improve Swissport Finland’s internal communication were created from the knowledge brought by the theory and the insights and ideas collected during the interviews.
In order to help the Swissport Finland in their project to develop their internal communication, a theoretical framework was put together to understand internal communication and effective internal communication. A qualitative research was also conducted to collect insights from seven professionals from companies from the travel and tourism industry, similar to Swissport.
The outcomes of the thesis include a better understanding of the opportunities brought by an effective internal communication, of the potential challenges companies can face and of the solutions available to solve these issues. Suggestions on how to improve Swissport Finland’s internal communication were created from the knowledge brought by the theory and the insights and ideas collected during the interviews.