Entry Strategies to the Russian Market. Case: ML Components GmbH
Alferova, Anna (2017)
Alferova, Anna
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061213381
https://urn.fi/URN:NBN:fi:amk-2017061213381
Tiivistelmä
Internationalization significance grows constantly, and various SMEs around the world con-duct its processes on a regular basis today. Every firm analyses which country’s market is beneficial and profitable for its own business expansion. One of the biggest and demanding markets of the word is Russian market. Many SMEs are interested in cooperation with Russian entities, as well as the commissioner of the Thesis.
However, Russian market is unstable in political and economic environments, endures constant changes in legislation and foreign trade systems, language barrier. All those factors scare SMEs away from internationalization into the market and the commissioning company questions integration into the commerce with potential Russian customers. Nevertheless, before the decision of entering any market, a firm should conduct a precise analysis of internationalization processes and identify the main factors of the chosen market. In the case of the Commissioner ML Components GmbH, internationalization obstacles and opportunities should be studied focusing on the Russian market.
The Thesis paper presents the research on the internationalization process in general and analysis of the Russian market using the PESTEL model. This way, the researcher provides the commissioner and the reader with profound knowledge on internationalization as a model of entering the market and presents the possible solutions for the existing problems the commissioner faces now while conducting international trade with Russian clients.
However, Russian market is unstable in political and economic environments, endures constant changes in legislation and foreign trade systems, language barrier. All those factors scare SMEs away from internationalization into the market and the commissioning company questions integration into the commerce with potential Russian customers. Nevertheless, before the decision of entering any market, a firm should conduct a precise analysis of internationalization processes and identify the main factors of the chosen market. In the case of the Commissioner ML Components GmbH, internationalization obstacles and opportunities should be studied focusing on the Russian market.
The Thesis paper presents the research on the internationalization process in general and analysis of the Russian market using the PESTEL model. This way, the researcher provides the commissioner and the reader with profound knowledge on internationalization as a model of entering the market and presents the possible solutions for the existing problems the commissioner faces now while conducting international trade with Russian clients.