International distribution channels for floorball equipment to the Czech market
Rytych, David (2017)
Seinäjoen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061213353
https://urn.fi/URN:NBN:fi:amk-2017061213353
Tiivistelmä
The study is aimed at research about distribution channels. The main objective of the study is to find the optimal distribution channel for a Finnish company Kohonen Brothers Oy to bring its products to the new market in the Czech Republic.
The thesis is divided into two main parts. The theoretical part will deal with concept of marketing mix, distribution and distribution channels. Understanding of these concepts build an important theoretical basis for my research. This part continues with description of floorball history in the world and in the Czech Republic. The characteristic features of the Czech market are specified.
The practical part of my thesis deals with research of the top Scandinavian floorball brands currently represented on the Czech market from the point of view of their distribution strategies. Best practices are described and practical examples are given. The research allowed to propose implementation of certain distribution strategy for the company Kohonen Brothers Oy.
In conclusion results of the research are evaluated. Summary of the main part is given as well as personal opinions. The last part of the thesis includes comments on the future application of the outcomes of the research.
The thesis is divided into two main parts. The theoretical part will deal with concept of marketing mix, distribution and distribution channels. Understanding of these concepts build an important theoretical basis for my research. This part continues with description of floorball history in the world and in the Czech Republic. The characteristic features of the Czech market are specified.
The practical part of my thesis deals with research of the top Scandinavian floorball brands currently represented on the Czech market from the point of view of their distribution strategies. Best practices are described and practical examples are given. The research allowed to propose implementation of certain distribution strategy for the company Kohonen Brothers Oy.
In conclusion results of the research are evaluated. Summary of the main part is given as well as personal opinions. The last part of the thesis includes comments on the future application of the outcomes of the research.