Inbound marketing for small business such as restaurant and cafe

Abstract

We are living in the era of digital revolution. Everything we do, everywhere go, there is always a footprint of digitization in our day to day life. Large and small companies are also finding their way to this digitalization movement and connect to their potential customers. Primarily motivation behind this thesis came from writer’s own interest in setting up a small restaurant business. This could potentially guide other new entrepreneurs regarding digital marketing option for their business. This thesis reviews digital marketing and inbound marketing solutions specifically suitable for the restaurant business. The idea is to find out commonly used Online marketing tools available in the recent time, their functions, overall methodology, their advantages, and limitations. Most of the literature and marketing theories had been reviewed from the context of small business. The theories and literature of the report are based on a variety of business-related books, internet sources and inbound marketing certification course materials from Hubspot. This thesis focused on all of the concepts of inbound marketing, digital marketing, and restaurant business. In this thesis, the mixed method was used to collect research data. In order to get practical insights about digital marketing and restaurant business, two groups of participants were involved in this research process. The finding of this thesis indicates that digital marketing tools are ever changing. Marketing trend also changes rapidly to adapt to the market dynamics.