What are the elements that influence consumers on purchasing a non-reviewed product on the Internet?
Dai, Luanle (2017)
Jyväskylän ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061913811
https://urn.fi/URN:NBN:fi:amk-2017061913811
Tiivistelmä
The purpose of this study was to analyze the factors that influence online shoppers to make a purchasing decision in the context of a-non-reviewed-product shopping environment on the Internet. The target of this study was online shoppers, this study was not specifically targeting any groups, but the survey was designed in a way to use online shopper’s past experience as a control variable in order to test the hypotheses.
This study used the Theory of Planned Behavior and the Big Five Personality Traits as theoretical models to find out the elements that influence an individual’s intention on purchasing non-reviewed products on the Internet. This study found out that past experience and attitude contributed the most significance on an individual’s intention in purchasing a non-reviewed product on the Internet. Based on the results, several suggestions were given to online retailers for future implication.
This study used the Theory of Planned Behavior and the Big Five Personality Traits as theoretical models to find out the elements that influence an individual’s intention on purchasing non-reviewed products on the Internet. This study found out that past experience and attitude contributed the most significance on an individual’s intention in purchasing a non-reviewed product on the Internet. Based on the results, several suggestions were given to online retailers for future implication.