Impact of cultural differences between German, Polish and Swedish cultures
Harakkamäki, Kalle (2017)
Hämeen ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017082214495
https://urn.fi/URN:NBN:fi:amk-2017082214495
Tiivistelmä
The goal of the thesis was to find out possible cultural differences which Comatec Oy should take in to consideration when expanding their operations to Germany, Poland and Sweden. The main focus was to find useful practical information which could be applied in real world situations.
The thesis was based on the cultural dimensions and theories from Edward T. Hall and Geert Hofstede. Three representatives from the three target countries were interviewed regarding their culture. The interview questions were based on the theory and additional more practical questions were also asked. A clear correlation with the practical interview results and the existing theory was found. The theory and interviews support each other. The overall results are practical and give a general overview of what to expect when communicating with people from the target countries and how to behave with them.
The thesis was based on the cultural dimensions and theories from Edward T. Hall and Geert Hofstede. Three representatives from the three target countries were interviewed regarding their culture. The interview questions were based on the theory and additional more practical questions were also asked. A clear correlation with the practical interview results and the existing theory was found. The theory and interviews support each other. The overall results are practical and give a general overview of what to expect when communicating with people from the target countries and how to behave with them.