How to use social media influencers to support the company brand image? : Case in PULLUP S.A Company
Mercier, Jules (2017)
Mercier, Jules
Turun ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017082914606
https://urn.fi/URN:NBN:fi:amk-2017082914606
Tiivistelmä
Some actors of this thesis wish to stay anonymous. Their identity have been change by the author. The researcher chooses to delete all information which can be a proof of their true identity. By this way, it is possible there is a lack of information.
More and more, brands are developing their ambassadors range worldwide to increase their digital marketing. As the author worked for PULLUP Company, a famous firearms and outdoors company, the aim of this thesis is to increase the author’s knowledge of webmarketing and bring his contribution to this enterprise.
For the moment, PULLUP has 4 ambassadors active on social media.
This thesis will study the influence of the brand ambassadors and particularly of Zoé Kollath. The relevance on the PULLUP French market and its fast-increasing numbers is the main motivation of the authors at the time of studying this area. The theoretical part describes the social media, the social media strategy and the influencers to visualize the thesis context. The empirical parts permits to highlight the relationship between influencers and company and understand the case of Zoé Kollath with PULLUP. As main findings, the economic and social benefits to have social media influencers but the necessity to manage them by social media strategy.
More and more, brands are developing their ambassadors range worldwide to increase their digital marketing. As the author worked for PULLUP Company, a famous firearms and outdoors company, the aim of this thesis is to increase the author’s knowledge of webmarketing and bring his contribution to this enterprise.
For the moment, PULLUP has 4 ambassadors active on social media.
This thesis will study the influence of the brand ambassadors and particularly of Zoé Kollath. The relevance on the PULLUP French market and its fast-increasing numbers is the main motivation of the authors at the time of studying this area. The theoretical part describes the social media, the social media strategy and the influencers to visualize the thesis context. The empirical parts permits to highlight the relationship between influencers and company and understand the case of Zoé Kollath with PULLUP. As main findings, the economic and social benefits to have social media influencers but the necessity to manage them by social media strategy.