Use Case and Platform Potential Study for Research & Development Project CITYZER
Martikainen, Heli (2017)
Martikainen, Heli
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017090514835
https://urn.fi/URN:NBN:fi:amk-2017090514835
Tiivistelmä
CITYZER is a three-year Tekes-funded research and development project that targets to develop new digital services and products using weather and air quality data and forecasting models, for global markets.
This thesis serves the project and the research objectives to form a theoretical understanding of how platform ecosystems work, and to evaluate if CITYZER could become a platform ecosystem and what kind of platform ecosystem. Another objective was to collect use cases from relevant industry segments in Finland for the project to develop further.
The research consists of a theoretical part that was conducted as a desk study of earlier researches, literature, project documentation and other secondary data sources, and semi-structured use case interviews which were carried out in companies from selected industries during spring 2017. Additionally, an interview of a start-up data analytics company was done similarly as a semi-structured interview.
The interviews produced a lot of valuable information and ideas about CITYZER potential in business-to-business market from industries in which weather conditions play a significant role.
As a result from this research, there are no such things that would prevent CITYZER from becoming a platform ecosystem. The other options are to start with conventional service or product business or operating as a hybrid, having both own service production and offering the open data platform for developers to use. In any case establishing the business model requires throughout consideration of the options and decision making.
The most important things are to realize the differences and requirements of the different business models and determining the CITYZER partners’ roles 1) for the rest of the project when the demo service goes live and 2) after the project when the value and attraction of CITYZER is really tested.
This thesis serves the project and the research objectives to form a theoretical understanding of how platform ecosystems work, and to evaluate if CITYZER could become a platform ecosystem and what kind of platform ecosystem. Another objective was to collect use cases from relevant industry segments in Finland for the project to develop further.
The research consists of a theoretical part that was conducted as a desk study of earlier researches, literature, project documentation and other secondary data sources, and semi-structured use case interviews which were carried out in companies from selected industries during spring 2017. Additionally, an interview of a start-up data analytics company was done similarly as a semi-structured interview.
The interviews produced a lot of valuable information and ideas about CITYZER potential in business-to-business market from industries in which weather conditions play a significant role.
As a result from this research, there are no such things that would prevent CITYZER from becoming a platform ecosystem. The other options are to start with conventional service or product business or operating as a hybrid, having both own service production and offering the open data platform for developers to use. In any case establishing the business model requires throughout consideration of the options and decision making.
The most important things are to realize the differences and requirements of the different business models and determining the CITYZER partners’ roles 1) for the rest of the project when the demo service goes live and 2) after the project when the value and attraction of CITYZER is really tested.