Developing a logical framework in Creating and Planning Chocolate related events
Farrugia, Andrew (2017)
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017090614850
https://urn.fi/URN:NBN:fi:amk-2017090614850
Tiivistelmä
The scope of this study is to develop a logical method of creating and planning events related to chocolate. It will give an overview of what chocolate is all about, the different uses of chocolate and its widespread popularity and how creative entrepreneurs develop plans and systems in creating successful chocolate events and festivals. It will give an insight of current events worldwide and what innovators are doing with this medium. Following this information it will then include how the development stage can be conducted using the double diamond method. How to create innovative ideas and the importance of attractions in such events.
This study will be phased in 5 chapters. The first will be the background of research topic, aims and objectives. The second will focus on what chocolate is, from a brief description of the history to the modern use as a cosmetic, some curiosities regarding a particular chocolate tribe and will be explaining the popularity of chocolate and how diverse this food item has become creating many new business niches. At this stage, the information provided should give a clear picture of the importance of chocolate and why people are attracted to it, hence creating the need to know and discover more, which is the key factor why people attend such events. Finally, an explanation on what are the events currently being organised around the globe. This will give a clear picture of the extent of such events.
The third chapter gives in depth explanations on what is required to plan and organize events and will also give an insight of how to create and develop new concepts based on chocolate. It will also focus on the marketing and financing requirements and the choice of venues, The next chapter will explain how the author organizes a particular chocolate fest in Hamrun, Malta. The fifth chapter will conclude with discussion and analysis of findings.
The final objective is to explain the requirements needed in organising successful Choco- late events and festivals and to assist event coordinators into what attributes can make or break such events.
This study will be phased in 5 chapters. The first will be the background of research topic, aims and objectives. The second will focus on what chocolate is, from a brief description of the history to the modern use as a cosmetic, some curiosities regarding a particular chocolate tribe and will be explaining the popularity of chocolate and how diverse this food item has become creating many new business niches. At this stage, the information provided should give a clear picture of the importance of chocolate and why people are attracted to it, hence creating the need to know and discover more, which is the key factor why people attend such events. Finally, an explanation on what are the events currently being organised around the globe. This will give a clear picture of the extent of such events.
The third chapter gives in depth explanations on what is required to plan and organize events and will also give an insight of how to create and develop new concepts based on chocolate. It will also focus on the marketing and financing requirements and the choice of venues, The next chapter will explain how the author organizes a particular chocolate fest in Hamrun, Malta. The fifth chapter will conclude with discussion and analysis of findings.
The final objective is to explain the requirements needed in organising successful Choco- late events and festivals and to assist event coordinators into what attributes can make or break such events.