Decision Making Patterns of Car Purchasing Consumers in Nepal

Abstract

This thesis is about consumer decision making process while purchasing cars in Nepal. The main purpose of this study is to find out the patterns of decision making strategies that the purchasers of cars apply in Nepal. The research also aims to find out the buying behavior of Nepalese car purchasing consumers and the level of pre-purchase information seeking. The research shades light on the general attitude towards shopping of Nepalese consumers and the time spent and channels used for information search before purchasing a car. The important factors and their level of importance for the consumers is also tried to find in the present thesis. The relationship between different variables and their role in decision making is one of the most interesting findings. In addition, family decision making is also taken into consideration for answering the research questions in more explained way. This is a quantitative research and this research draws upon secondary sources including books, articles, journals, and internet based materials. And the primary sources including discussions, survey, and questionnaires.