From design thinking to commercialisation of innovation - Case: Bio-Xylitol production technology in cosmetics and skin care market
Vu, Khanh (2017)
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017092515382
https://urn.fi/URN:NBN:fi:amk-2017092515382
Tiivistelmä
Bio- Xylitol production technology has been developed by a group of principal Bio chemical scientists from Chemical Process Technology Department – VTT Technical Research Centre of Finland. The technology was a result from Biocore – “Tomorrow’s biorefineries in Eu-rope” FP7 project, funded by The European Commission, under contract no FP7-241566 (2010-2014), with cooperation among VTT, CIMV, SYRAL, Nova Institut and Ifeu.
The aim of this thesis is to find out commercialising opportunities for Bio- Xylitol production technology in cosmetics and skin-care market by using design thinking approach. Hence, the objectives of the thesis are to provide the commissioner, VTT Finland, a comprehension of cosmetics and skin care products’ user profiles; and to suggest on prospective way for commercialisation.
Accordingly, the theoretical framework of this thesis contains the mindset and role of design thinking in innovation; characteristics, different frameworks and process of design thinking. The theoretical framework seeks to highlight design thinking as a nonlinear and human-centric approach, in which personas act as a crucial contribution leading to prototyping.
Concerning project’s process, benchmarking, contextual interview, netnography, structured collaboration sense-making techniques, and secondary data research are methods and tools utilised during the project. After that, the data was synthesised to create three personas, including a focal persona whom the prototype was mainly designed for.
The result presents three cosmetics and skin care products’ user personas; and the prototype of a Mix-it-yourself box.
The aim of this thesis is to find out commercialising opportunities for Bio- Xylitol production technology in cosmetics and skin-care market by using design thinking approach. Hence, the objectives of the thesis are to provide the commissioner, VTT Finland, a comprehension of cosmetics and skin care products’ user profiles; and to suggest on prospective way for commercialisation.
Accordingly, the theoretical framework of this thesis contains the mindset and role of design thinking in innovation; characteristics, different frameworks and process of design thinking. The theoretical framework seeks to highlight design thinking as a nonlinear and human-centric approach, in which personas act as a crucial contribution leading to prototyping.
Concerning project’s process, benchmarking, contextual interview, netnography, structured collaboration sense-making techniques, and secondary data research are methods and tools utilised during the project. After that, the data was synthesised to create three personas, including a focal persona whom the prototype was mainly designed for.
The result presents three cosmetics and skin care products’ user personas; and the prototype of a Mix-it-yourself box.