Promotional Strategy of Advent Himalaya Trekks Private Limited
Gurung, Sabin (2017)
Satakunnan ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017102016186
https://urn.fi/URN:NBN:fi:amk-2017102016186
Tiivistelmä
The purpose of conducting this thesis was to study on the promotional strategy of a trekking company. The aim of this thesis was to study on current promotional strategy and suggest the case company with new and effective ideas and tools for promotion.
The theoretical part of this thesis includes basic knowledge of marketing, promotion, promotional mix and promotional strategy. Also, a short overview of tourism business of Nepal and promotional strengths of the case company is also done. Here, different types of promotional mix and SWOT analysis of promotional strategy is also analyzed in this part. Furthermore, the importance of the promotional strategy is also enclosed in the thesis.
The background information and practical data for the promotional strategy were reu-nited from primary data. Those can be found from academic books, articles, journals, eBooks, and interviews and survey. From the empirical part of the thesis, the overview on the promotional status of the Advent Himalaya Trekks Private Limited has been shaped and improved. Here, the current promotional status, interviews of the employees and the owner and customer survey is researched and analyzed in detail. With the above study and research, the writer was able to produce several recommendations for the case company which will help the case company to extend its strategy in new areas.
The theoretical part of this thesis includes basic knowledge of marketing, promotion, promotional mix and promotional strategy. Also, a short overview of tourism business of Nepal and promotional strengths of the case company is also done. Here, different types of promotional mix and SWOT analysis of promotional strategy is also analyzed in this part. Furthermore, the importance of the promotional strategy is also enclosed in the thesis.
The background information and practical data for the promotional strategy were reu-nited from primary data. Those can be found from academic books, articles, journals, eBooks, and interviews and survey. From the empirical part of the thesis, the overview on the promotional status of the Advent Himalaya Trekks Private Limited has been shaped and improved. Here, the current promotional status, interviews of the employees and the owner and customer survey is researched and analyzed in detail. With the above study and research, the writer was able to produce several recommendations for the case company which will help the case company to extend its strategy in new areas.