Travelers’ awareness and attitude towards environmentally sustainable tourism in Helsinki
Dang, Ba (2017)
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017102516300
https://urn.fi/URN:NBN:fi:amk-2017102516300
Tiivistelmä
As much as we appreciate how big role has tourism played in our global economy, tourism is one of the industries considered to have affected the environment significantly due to its fast-growing characteristic. It’s high time we considered the actions how to minimize the negative impacts of tourism on the environment. Environmentally sustainable tourism serves the purpose of taking the environmental aspect of tourism into consideration in management.
A larger number of tourists obviously brings more financial benefits to Helsinki but also poses a more concerning issue regarding the environmental aspect of tourism. It is now considered wise to study how to perform better in Helsinki tourism with the least impacts on nature.
The objective of this thesis was to study the attitude and awareness levels of tourists in Helsinki towards environmentally sustainable tourism. This thesis is commissioned by Helsinki Marketing, the marketing company for the tourism in Helsinki.
The literature review discusses the history of the relationship between tourism and environment, then followed by key concepts of sustainable tourism. It also finds out there is an increasing global demand for sustainable tourism. It points out that global consumers expect higher accountability from companies regarding corporate social responsibility. The question of whether or not environmentally sustainable tourists exists is mentioned, as well as the concept of slow travel. Finally, the consumer behavior theory suggests that tourists have the tendency to forget about their daily responsibility while they are on holiday, thus they act more environmentally friendly while at home than while traveling.
The methodology discusses in details the author’s reasoning behind the type of market research, the research method, sampling, and data collection design. It demonstrates why the method chosen provides good support for solving the research problem. The choice of method is described comprehensively and explained appropriately.
The survey results show rather positive levels of attitude and awareness towards environmentally sustainable tourism. The analysis of the study provides interesting insights about the topic. Studying the awareness and attitude towards sustainable tourism among travelers to Helsinki would be a great help for the local government and travel agents to act upon the demand for environmentally sustainable tourism, coping accordingly with the need for a better practice in tourism.
A larger number of tourists obviously brings more financial benefits to Helsinki but also poses a more concerning issue regarding the environmental aspect of tourism. It is now considered wise to study how to perform better in Helsinki tourism with the least impacts on nature.
The objective of this thesis was to study the attitude and awareness levels of tourists in Helsinki towards environmentally sustainable tourism. This thesis is commissioned by Helsinki Marketing, the marketing company for the tourism in Helsinki.
The literature review discusses the history of the relationship between tourism and environment, then followed by key concepts of sustainable tourism. It also finds out there is an increasing global demand for sustainable tourism. It points out that global consumers expect higher accountability from companies regarding corporate social responsibility. The question of whether or not environmentally sustainable tourists exists is mentioned, as well as the concept of slow travel. Finally, the consumer behavior theory suggests that tourists have the tendency to forget about their daily responsibility while they are on holiday, thus they act more environmentally friendly while at home than while traveling.
The methodology discusses in details the author’s reasoning behind the type of market research, the research method, sampling, and data collection design. It demonstrates why the method chosen provides good support for solving the research problem. The choice of method is described comprehensively and explained appropriately.
The survey results show rather positive levels of attitude and awareness towards environmentally sustainable tourism. The analysis of the study provides interesting insights about the topic. Studying the awareness and attitude towards sustainable tourism among travelers to Helsinki would be a great help for the local government and travel agents to act upon the demand for environmentally sustainable tourism, coping accordingly with the need for a better practice in tourism.