Renovating and rebranding Vacances Center Park for increasing customer satisfaction

Abstract

This bachelor’s thesis was commissioned by Groupe Pierre & Vacances Center Parcs with the purpose for increasing customer satisfaction by renovating Sunparks De Haan 3 birdy park to Center Parcs De Haan 4 birdy park.

The questionnaire survey showed that the satisfaction of the customers is mainly insufficient on different levels; primarily the cottages or villas have a low satisfaction rate.

Relying on the theoretical background, the thesis reviews the current situation of Sunparks De Haan and reviews the process of renovation and rebranding in order to increase customer satisfaction so that Sunparks De Haan can become a 4 birdy Center Parcs De Haan.

Most solutions offered in the thesis regarding improvements to the low level of customer satisfaction have to do with a thorough renovation of the cottages/villas, but also with smaller changes in the central facilities and park in general. In order to speak of a 4 birdy Center Parcs, more luxury, more activities and a better atmosphere should be offered.

Concrete suggestions for changes and improvements to the current situation in Sunparks De Haan are offered in chapter four of the thesis.