Digital Marketing Strategies for a Computer Company in Helsinki. Case study: CIMOS Oy

Abstract

Along with the development of technology, people interact more with various type of electronic devices. Therefore, digital marketing becomes one of the most efficient way to communicate and approach to potential customers. Cimos would like to apply this trend into their marketing strategies in order to broaden market to B2C segment.

The aim of this study was to point out the most effective social media channel for communication and the way to generate more engaging marketing material. In addition, increasing traffic to brand store and webshop through both paid advertising and organic search was conducted.

Regarding theoretical part, inbound marketing or specificlly content marketing would be mentioned since they play an important role in digital strategy. Various forms and benefit of social media was discussed as well as factors affect crawling system on search engines. Desk research was implemented to come up with appropriate keywords and preliminary guideline for search engines marketing.

The conclusion was valuable for the case company to improve their marketing strategies. It consists of a recommendation for content and schedule on social channel, example of Google ads and organic search ads. More specifically, a digital marketing plan was attached as a result of this thesis. It is expected that Cimos have more followers on social media and raise their sales 50% more after three months