Improve Recruiting by Developing a Motivation System
Mattila, Lorna (2017)
Mattila, Lorna
Hämeen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017110916791
https://urn.fi/URN:NBN:fi:amk-2017110916791
Tiivistelmä
OCM Realty Agency is the case company of this research, and the company provides assistance to real estate buyer where marketing and selling of products (house and lot, condominium, lot and any property) online are the main activities. Along with that, booth manning, saturation, social media and referrals are their other means of finding a client.
The goal of this thesis is to provide different approaches in motivation and recruitment improvement. Questions in the survey were based on theories. In motivation, Maslow’s hierarchy of needs theory, Herzberg two-factor theory and McGregor’s theory X and theory Y were used. Goals of recruitment, recruitment policy, and the internal and external sources of recruitment were also used in recruitment theory. An interview with the owner and a survey questionnaire were sent to every part-time and full-time sales consultant to gather data regarding the present situation of the company. Results were also analysed according to the given theories.
The expected respondents were 20 and the response rate was one hundred percent. It was a high rate because all of the agents (managers and sales agent) can access to internet. With the survey’s results, OCM is evidently in need of motivation and recruitment development. As a result, suggestions were provided for the improvement of company’s sales agents’ motivation in order to enhance its recruitment.
The goal of this thesis is to provide different approaches in motivation and recruitment improvement. Questions in the survey were based on theories. In motivation, Maslow’s hierarchy of needs theory, Herzberg two-factor theory and McGregor’s theory X and theory Y were used. Goals of recruitment, recruitment policy, and the internal and external sources of recruitment were also used in recruitment theory. An interview with the owner and a survey questionnaire were sent to every part-time and full-time sales consultant to gather data regarding the present situation of the company. Results were also analysed according to the given theories.
The expected respondents were 20 and the response rate was one hundred percent. It was a high rate because all of the agents (managers and sales agent) can access to internet. With the survey’s results, OCM is evidently in need of motivation and recruitment development. As a result, suggestions were provided for the improvement of company’s sales agents’ motivation in order to enhance its recruitment.