Digitaalisen markkinoinnin hyödyntäminen matkailualan yrityksessä

Abstract

Aiheena on digitaalisen markkinoinnin hyödyntäminen matkailualan yritykselle. Yritys pyörittää matkailua etäältä käsin, joten digitaalisen markkinoinnin hyödyntäminen on tärkeässä roolissa. Tavoitteena oli tuottaa toimiva ja käytännönläheinen suunnitelma yrityksen myynnin tueksi. Työn tarkoituksena on toimia apuna digitaalisessa markkinoinnissa ja selventää sen tuomia hyötyjä sekä mahdollisuuksia.

There is a three cottage complex located in the immediate vicinity of the tourist resort of Levi. Accommodation facilities are available for about 30 persons. Client has asked to keep the company name confidential and in this thesis it is called Tourism Industry Company Ltd.

The subject of this thesis is how to exploit Digital Marketing in a tourism company operating in Levi. The company is run from Southwest Finland, so the use of digital marketing plays an important role. The aim was to produce a functional and pragmatic plan to support the company's sales. The purpose is to act as an aid in the digital marketing and clarify the benefits as well as opportunities.

Digital marketing is a very fast growing marketing form, which in the future will be a large part of marketing. The topic is current as digital marketing is going through a period of transition. Digitalization offers the marketers a cost-effective way to reach your target audience. However, to achieve sufficient visibility in the digital world, marketers are required skill and interest to get their bussiness ads up. According to Bureau of Statistics 87 per cent of persons aged 16-89 uses Internet daily. (Tilastokeskus, 2015)

The thesis is carried out as a functional thesis which made it possible to produce the desired result for the client; a finished marketing tool for business’ marketing and sales. As a result, a digital marketing plan was generated to support the entrepreneurs’ work and which also generated the thoretical foundation of this thesis.