Increasing marketing efficiency of a rental agency in Barcelona
Komina, Iana (2017)
Komina, Iana
Hämeen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017112818704
https://urn.fi/URN:NBN:fi:amk-2017112818704
Tiivistelmä
This thesis is commissioned by Catalan rental agency Barcelona4Seasons, which is based in Barcelona, Spain. The main goal of this thesis is to analyze the marketing performance of the company and provide recommendations on how to increase the marketing efficiency of the firm.
The objectives of this thesis are: (1) to observe marketing communications theory and understand the conception of digital marketing and its influence on today’s word, its benefits compared to traditional marketing, and analyze what impact have popular social networks of business. Information was collected from student books, articles, websites and blogs. (2) To conduct a market share research to define the position of Barcelona4Seasons on the market and to conduct competitors’ research to identify their activities and their presence on social media and compare it with Barcelona4Seasons. (3) To analyze the data gathered from the research and detect strengths, weaknesses, opportunities and threats that Barcelona4Seasons might face in the future in case of increasing a market share and develop further their business. To analyzed target market, previous marketing and communications performance of the assigning company. (4) To suggest recommendations and devise a marketing strategy that Barcelona4Seaosn can implement to boost its marketing and overall business performance.
The results of this work showed that Barcelona4Seasons has a great potential in social media and if used it correctly they can achieve a success. It is advised to implement a social media marketing plan and calendar to plan everything in advance and therefore save time and costs for social media advertising.
The objectives of this thesis are: (1) to observe marketing communications theory and understand the conception of digital marketing and its influence on today’s word, its benefits compared to traditional marketing, and analyze what impact have popular social networks of business. Information was collected from student books, articles, websites and blogs. (2) To conduct a market share research to define the position of Barcelona4Seasons on the market and to conduct competitors’ research to identify their activities and their presence on social media and compare it with Barcelona4Seasons. (3) To analyze the data gathered from the research and detect strengths, weaknesses, opportunities and threats that Barcelona4Seasons might face in the future in case of increasing a market share and develop further their business. To analyzed target market, previous marketing and communications performance of the assigning company. (4) To suggest recommendations and devise a marketing strategy that Barcelona4Seaosn can implement to boost its marketing and overall business performance.
The results of this work showed that Barcelona4Seasons has a great potential in social media and if used it correctly they can achieve a success. It is advised to implement a social media marketing plan and calendar to plan everything in advance and therefore save time and costs for social media advertising.