How to start a blog? – Hands-on tool for bloggers : The Blogger Canvas
Partanen, Mirkka (2017)
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120319462
https://urn.fi/URN:NBN:fi:amk-2017120319462
Tiivistelmä
This thesis presents the design and creation process of Blogger Canvas, a hands-on tool for bloggers based on Alex Osterwalder’s Business Model Canvas. The thesis is product-based, and the product is a user-guide which includes a hands-on tool for starting a blog and instructions on how to use the tool for profit-oriented blogging.
The thesis comprises a theoretical framework and a discussion about project management methods, the design process of the hands-on tool and user guide, the testing of the user guide and the author’s self-evaluation of the project.
The theoretical framework includes the Business Model Canvas, the motives for using blogs as a part of social media and Schneider’s modified version of Double Diamond diagram for the design process. The collected data is primary and secondary data. Information for the thesis was found on websites, in blogs, books, articles, and through a background survey. The background survey was sent to bloggers in eleven countries to ask them about their motives for starting a blog. 27 bloggers answered the survey.
The tool and the user guide were designed with Microsoft Software tools (Publisher, OneNote, Word). A testing group tested the tool. The testing group included voluntary members. The testing group shared feedback through a survey. The group’s input on the tool and user guide gave necessary information on how the testing group perceived the significance of the tool and how the tool could be developed.
The hands-on tool is ready to be published, but the user guide needs more developing. The thesis includes the developing plan for a Blogger Canvas. The main point of the developing plan is designing a user guide for other blogging purposes, publishing the plan and translating the Blogger Canvas into Finnish. Developing the process will take place in 2018.
The thesis comprises a theoretical framework and a discussion about project management methods, the design process of the hands-on tool and user guide, the testing of the user guide and the author’s self-evaluation of the project.
The theoretical framework includes the Business Model Canvas, the motives for using blogs as a part of social media and Schneider’s modified version of Double Diamond diagram for the design process. The collected data is primary and secondary data. Information for the thesis was found on websites, in blogs, books, articles, and through a background survey. The background survey was sent to bloggers in eleven countries to ask them about their motives for starting a blog. 27 bloggers answered the survey.
The tool and the user guide were designed with Microsoft Software tools (Publisher, OneNote, Word). A testing group tested the tool. The testing group included voluntary members. The testing group shared feedback through a survey. The group’s input on the tool and user guide gave necessary information on how the testing group perceived the significance of the tool and how the tool could be developed.
The hands-on tool is ready to be published, but the user guide needs more developing. The thesis includes the developing plan for a Blogger Canvas. The main point of the developing plan is designing a user guide for other blogging purposes, publishing the plan and translating the Blogger Canvas into Finnish. Developing the process will take place in 2018.