Social Media Marketing Plan for iHelp Finland

Abstract

This thesis was commissioned by iHelp Finland Oy, a company that specializes in smart phone repairing services. The company operates nationwide via its website, and has multiple repair shops throughout Finland. The outcome of the thesis is to create a social media marketing plan for iHelp that works as a guideline for improving the company's social media marketing activities.

The thesis focuses on social media platforms that the company is already using, Facebook, Instagram, Twitter and YouTube.

The marketing plan includes instructions on how to use different social media platforms, it introduces a crisis management plan and social media content bank and has further sugges-tions for the company to develop their social media marketing.