Helsinki Restaurant Market Analysis : Setting up a Restaurant

Abstract

The aim of this thesis is to gain knowledge and understanding of customer preferences and market characteristics in the Helsinki area in an effort to facilitate the implementation of a South American style restaurant through the Haaga-Helia Start-up School. The commissioner is the author of the thesis and his partner through the start-up business planned for the summer of 2018. It is a research-based thesis that makes use of qualitative investigation methods.

To obtain a realistic and accurate image of the market under question two research methods are applied. The first, in order to comprehend general trends and consumer preferences, is the study of existing data available from reliable and trustworthy sources. This method allows the research to gain a considerable amount of date to answer some of the wider research problems. In combination with the first method in-depth, semi structured interviews will be carried out to answer the more qualitative aspects of the research project. The interviews have been done on entrepreneurs currently operating in Helsinki.

The results of this thesis will serve as a how-to guide for potential restaurant entrepreneurs. The analysis of the various stages of setting up a restaurant will offer the reader an informative insight to the restaurant industry in Helsinki.