Luxury Standards and Customer Perception of a Tanzanian Yatch Company
Holopainen, Patricia (2017)
Tampereen ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120620049
https://urn.fi/URN:NBN:fi:amk-2017120620049
Tiivistelmä
The luxury tourism market is growing very rapidly and due to the internet and social media, more and more wealthy tourists are looking for traveling and exploring a wide range of destinations to get unique experiences all over the world.
Luxury products and services such as accommodation are expected to provide the customers with very high-end standard products, services and experiences. In order to do so it is important to understand the customers’ expectations, create service standards and guide their experiences. In the business point of view, understanding customers’ perceptions will help the companies plan and predict their customers’ expectations.
When companies are aware of the customers’ perceptions and expectations they will be able to provide the best experience, services and products to their customers, and their customers will also leave with good memories, satisfied and happy.
Qualitative research method was used in this research where the data were collected by interviews through telephone calls and emails. The results of the research will help the yacht company management to understand their customers’ perceptions and be able to improve, add and create memorable experiences, products and services.
Luxury products and services such as accommodation are expected to provide the customers with very high-end standard products, services and experiences. In order to do so it is important to understand the customers’ expectations, create service standards and guide their experiences. In the business point of view, understanding customers’ perceptions will help the companies plan and predict their customers’ expectations.
When companies are aware of the customers’ perceptions and expectations they will be able to provide the best experience, services and products to their customers, and their customers will also leave with good memories, satisfied and happy.
Qualitative research method was used in this research where the data were collected by interviews through telephone calls and emails. The results of the research will help the yacht company management to understand their customers’ perceptions and be able to improve, add and create memorable experiences, products and services.