Nepal as a tourist destination-Finnish travelers´perspective
Shrestha, Manjeet (2017)
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017120820295
https://urn.fi/URN:NBN:fi:amk-2017120820295
Tiivistelmä
The tourism industry in Nepal is the most important industry, as it is the largest source of revenue and foreign currency for the country. Yet, only small percentages of Finnish travelers travel Nepal, which is why this paper aims to focus on Finnish travelers and the research question “What is the image of Nepal as a tourist destination in Finland?” will be examined.
Destination marketing is the 21st-century tourism marketing approach that promotes a specific place in order to increase the percentage of tourists visiting that place. To make destination marketing successful, the authorities should first identify and target the markets and the customers and then identify their needs and wants. They should also analyze their competitor’s activities to bring uniqueness to their services. Different online tools and social media marketing should be used to attract more and more tourists.
A destination Image is the perception of a tourist of a particular place. Personal factors, geographical location, climatic conditions, traveling duration, travel mediators, and stimuli are the six factors that impact directly on the person’s expectations.
This thesis aims to assess the perspective of Finnish travelers related to tourism in Nepal. Surveys were conducted among the residents of Finland regarding Nepal as a tourism destination. Questionnaires were distributed in Nepalese restaurants in major cities of Finland such as Helsinki, Turku, Porvoo and Kuopio and also in online platforms such as Facebook and travel blogs. Travel agencies in Helsinki were contacted via email and phone call. Valuable information was also collected through social media and desktop research. The results showed not only positive responses by Finnish tourists who want to travel to Nepal and think of Nepal as an all in one travel destination but it also showed some suggestions by unsatisfied Finnish tourists regarding pollution and political instability which are worth paying attention to in order to increase the number of tourists. The gathered data can be used for the promotion of tourism in Finland, with the additional hope of increasing the number of tourists coming from Europe.
Destination marketing is the 21st-century tourism marketing approach that promotes a specific place in order to increase the percentage of tourists visiting that place. To make destination marketing successful, the authorities should first identify and target the markets and the customers and then identify their needs and wants. They should also analyze their competitor’s activities to bring uniqueness to their services. Different online tools and social media marketing should be used to attract more and more tourists.
A destination Image is the perception of a tourist of a particular place. Personal factors, geographical location, climatic conditions, traveling duration, travel mediators, and stimuli are the six factors that impact directly on the person’s expectations.
This thesis aims to assess the perspective of Finnish travelers related to tourism in Nepal. Surveys were conducted among the residents of Finland regarding Nepal as a tourism destination. Questionnaires were distributed in Nepalese restaurants in major cities of Finland such as Helsinki, Turku, Porvoo and Kuopio and also in online platforms such as Facebook and travel blogs. Travel agencies in Helsinki were contacted via email and phone call. Valuable information was also collected through social media and desktop research. The results showed not only positive responses by Finnish tourists who want to travel to Nepal and think of Nepal as an all in one travel destination but it also showed some suggestions by unsatisfied Finnish tourists regarding pollution and political instability which are worth paying attention to in order to increase the number of tourists. The gathered data can be used for the promotion of tourism in Finland, with the additional hope of increasing the number of tourists coming from Europe.