The importance of marketing in developing Café-Deli model in Finland : Study case: Bumi Café, Helsinki

Abstract

Café Deli is a trendy model in the food and beverage industry. It has been rapidly growing in Finland in recent years. It exists in various types and comes from different cultural backgrounds. It is important to consider that marketing is crucial activity in order to succeed. In this thesis, some necessary marketing tools are suggested for promoting products among the customers of an SME, Bumi Café, selected for the case study.

The study of the thesis could help the reader better understand the development of small businesses in Finland from the perspective of marketing, especially in the Café Deli business. The thesis is a scientific study, where the research method used is quantitative. A questionnaire was used to study the potential effects of marketing for the Café Deli model.

Based on the results of the survey, the researcher recommends that the new business owners, who want to grow their Café Deli, consider marketing as an effective tool to promote their business.