Business plan for a craft brewery
Pankeeva, Natalia (2017)
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2017121521548
http://urn.fi/URN:NBN:fi:amk-2017121521548
Tiivistelmä
The main objective of the thesis was to plan a start-up business for brewing beer. In order to create a business plan in the theoretical part we considered the following aspects: eco-nomical environment, marketing, financial statements, management and manpower, alco-hol production and consumption in Finland, equipment and brewing process, recipe de-velopment.
The empirical part represents our business plan for a craft brewery producing beer of vari-ous styles and selling it in the city of Helsinki. In the course of work on it we conducted a survey among the residents and visitors of Helsinki, analysed the results and developed beer recipes based on the results of this analysis. We also undertook a competitor analysis and found out who our direct competitors are, as well as, prepared SWOT analysis there-on. Financial statements are included into the business plan in order to prove feasibility of the business.
We achieved the objectives of the thesis as we planned a start-up business for brewing beer and selling it in in the city of Helsinki, researched cost to sales revenue ratio and ef-fective production rate, found a niche for the business in the local market, created excel-lent beer recipes and worked out the product development strategy.
The empirical part represents our business plan for a craft brewery producing beer of vari-ous styles and selling it in the city of Helsinki. In the course of work on it we conducted a survey among the residents and visitors of Helsinki, analysed the results and developed beer recipes based on the results of this analysis. We also undertook a competitor analysis and found out who our direct competitors are, as well as, prepared SWOT analysis there-on. Financial statements are included into the business plan in order to prove feasibility of the business.
We achieved the objectives of the thesis as we planned a start-up business for brewing beer and selling it in in the city of Helsinki, researched cost to sales revenue ratio and ef-fective production rate, found a niche for the business in the local market, created excel-lent beer recipes and worked out the product development strategy.