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CROWDFUNDING IN JAPAN : Expanding as the Popular Measure to Success and Support

Kezuka, Hiroyuki (2017)

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Hiroyuki_kezuka.pdf (766.9Kt)
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Kezuka, Hiroyuki
Centria-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017122722556
Tiivistelmä
This thesis researched the crowdfunding in Japan. Crowdfunding has emerged as the new measure to collect money. This paper targets to introduce crowdfunding projects in Japan and assist someone who wants to make some ideas for business or refer to the solution for some social problems. This thesis provides the information of various contents regarding crowdfunding and assists to know how crowdfunding operates and how to utilize crowdfunding. In addition, this thesis provides the information of the current Japanese situation. Japan is a major economic power, while confronts severe problems, especially natural disaster and aging society.

This thesis researched what types of crowdfunding projects in Japan are performed, and how Japan handles crowdfunding. For this research, documentary analysis in terms of qualitative research method was utilized. Many articles in English contributed to the analysis.

The results indicated the role of crowdfunding in Japan is large. Various fundraisers realized their various projects for business or society. Meanwhile, the backgrounds of their projects reflected the Japanese problems. The Japanese government promotes the utilization of crowdfunding positively. The presence of crowdfunding between officials and private sectors has increased. This thesis also described the hometown tax donation system. Hence, this thesis will assist officials and private sectors to refer regarding collecting money.
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