MAIN FACTORS IN ONLINE SHOPPING BEHAVIOR IN IRAN
Bidad, Fatemeh (2017)
Centria-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017122922609
https://urn.fi/URN:NBN:fi:amk-2017122922609
Tiivistelmä
Iranian online shopping market was growing during last few years. Why is this growth happening? What are the important factors influencing on this market?
This thesis studies how the main factors on online shopping behavior effect on consumer online shopping behavior in Iran. The survey was conducted in Persian Language which is the native language of Iranians. The most important findings in this survey are:
Iranian consumers buy more from online stores in Iran than international websites and most of them use their mobile phone for this purpose.
The effect of social media, friends and family are very noticeable on online shopping decisions by Iranians. These elements increase consumers’ expenditure.
This thesis studies how the main factors on online shopping behavior effect on consumer online shopping behavior in Iran. The survey was conducted in Persian Language which is the native language of Iranians. The most important findings in this survey are:
Iranian consumers buy more from online stores in Iran than international websites and most of them use their mobile phone for this purpose.
The effect of social media, friends and family are very noticeable on online shopping decisions by Iranians. These elements increase consumers’ expenditure.