Digital open innovation and co-creation in service organisations : enablers and barriers

Abstract

The role of digitalisation in open innovation activities is increasingly attracting organisations. Digital platforms seem to enable multiple partners to co-create better services and customer outcomes, i.e., service innovations. However, it seems that organisations are facing challenges in adopting digital open innovation activities. This research aims to better understand the use of digital open innovation and co-creation activities. In this research, altogether 47 semi-structured interviews were accomplished in 8 service organisations. Early results of this research indicate that the organisations are aiming to increase digital open innovation and co-creation activities, and there seems to be certain enablers such as the need to effectively develop new services and barriers such as inadequate operating models. The final objective of this research project is to build a gamified roadmap that would support organisations in transforming their innovation models toward digital open innovation platforms enabling co-creation.