Internationalisation plan for Diter Ltd in the Dubai market area
Hollmérus, Damiana (2018)
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201802262806
https://urn.fi/URN:NBN:fi:amk-201802262806
Tiivistelmä
This thesis investigates the possibilities for a Finnish SME to start exporting dermatological devices into Dubai. It has been a continuously growing economy within the United Arab Emirates and is a potential market area for Finnish dermatological machines. There is demand for Finnish know-how especially in the health and technology sectors. Wellness and beauty industries are constantly growing in Dubai.
The objective of this thesis was to create an internationalisation plan based on theoretical framework, market area research and company analysis. The theoretical framework consists of issues related to internationalisation and exporting from the point of view of a SME. The internationalisation plan was made by request of Diter as strategy for entering the market area.
The plan was made to be as compact and direct as possible and to be a simple basis to form an entry strategy.
The internationalisation plan was made using Microsoft PowerPoint 2016. The production is a specific and compact information source and strategy for Diter. The production took place in the end of 2017 and the beginning of 2018.
The best way for Diter to enter the Dubai market area is to attend a trade fair and to recruit a local agent to represent the company for exporting to be successful. Another option is to try to find buyers directly by attending as an exhibitor in a trade fair.
The objective of this thesis was to create an internationalisation plan based on theoretical framework, market area research and company analysis. The theoretical framework consists of issues related to internationalisation and exporting from the point of view of a SME. The internationalisation plan was made by request of Diter as strategy for entering the market area.
The plan was made to be as compact and direct as possible and to be a simple basis to form an entry strategy.
The internationalisation plan was made using Microsoft PowerPoint 2016. The production is a specific and compact information source and strategy for Diter. The production took place in the end of 2017 and the beginning of 2018.
The best way for Diter to enter the Dubai market area is to attend a trade fair and to recruit a local agent to represent the company for exporting to be successful. Another option is to try to find buyers directly by attending as an exhibitor in a trade fair.