PLANNING AND IMPLEMENTATION OF A BUSINESS PLAN - PRIVATE ACCOMMODATION
Gencalioglu, Ali (2018)
Satakunnan ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201802262786
https://urn.fi/URN:NBN:fi:amk-201802262786
Tiivistelmä
The purpose of this thesis was to create and implement a business plan including a small marketing plan and investigate financial forecasting of future revenue and profits. The feasibility of the project was researched, while looking in to how to create a business plan and a marketing plan that is relevant to the business.
The scope of this thesis was limited to a business plan made in the Aegean coast of Turkey. In order to be able to complete business plan, primary and secondary sources were used, and a small-scale research was made in to investment, costs, revenue and profit. By this, it was possible to understand the issues needed to be looked in to.
The collected theory was used as the main part of the business plan. The research part involved an interview and information about costs of investment in plots of land, construction, fixed costs such as electricity, water, advertisement and employee salaries, and business law.
The objectives of this thesis were met. The research proved useful in creating a feasible business plan, the marketing plan, financial forecasting and learning about business law. Based on the research, this plan is implementable in the near future, taking in to account the tourism sector of Turkey. Based on the research suggestions for improvement were made also.
The scope of this thesis was limited to a business plan made in the Aegean coast of Turkey. In order to be able to complete business plan, primary and secondary sources were used, and a small-scale research was made in to investment, costs, revenue and profit. By this, it was possible to understand the issues needed to be looked in to.
The collected theory was used as the main part of the business plan. The research part involved an interview and information about costs of investment in plots of land, construction, fixed costs such as electricity, water, advertisement and employee salaries, and business law.
The objectives of this thesis were met. The research proved useful in creating a feasible business plan, the marketing plan, financial forecasting and learning about business law. Based on the research, this plan is implementable in the near future, taking in to account the tourism sector of Turkey. Based on the research suggestions for improvement were made also.