Developing a Standardised Pricing Tool for a Nordic Service Provider
Helminen, Elviira (2017)
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804044081
https://urn.fi/URN:NBN:fi:amk-201804044081
Tiivistelmä
The project is conducted together with a commissioning party that has shown interest in developing streamlined pricing practices within its Nordic-wide operations. Current trend in the company’s industry shows that an operator able to serve multiple customers across the Nordics with standardised and competitive country specific pricing can gain prominent mar-ket share. The aim is to establish a pricing tool to serve the Firm’s operations in Finland and, further, to be adopted to international processes.
Pricing products and services usually tends to be the hardest task for companies to man-age successfully, and practises in service sector vary quite a lot. However, the main theory behind them follows the same methods. The thesis covers the most common theories and steps taken when pricing services as a theoretical research, focusing on the most relevant practises. The research is mainly based on managerial accounting theories, covering ap-propriate approaches form marketing.
A Service Pricing Tool is built completely relying on the theoretical research conducted in the thesis. As an Excel based tool, it uses the accounting equations from the research as the base for the calculations and provides industry specific factors to calculate segment specified pricing for the company’s services.
As a result, the tool can calculate the price of a service provided to variety of industries, as well as serves the company’s goal to target multinational clients.
Pricing products and services usually tends to be the hardest task for companies to man-age successfully, and practises in service sector vary quite a lot. However, the main theory behind them follows the same methods. The thesis covers the most common theories and steps taken when pricing services as a theoretical research, focusing on the most relevant practises. The research is mainly based on managerial accounting theories, covering ap-propriate approaches form marketing.
A Service Pricing Tool is built completely relying on the theoretical research conducted in the thesis. As an Excel based tool, it uses the accounting equations from the research as the base for the calculations and provides industry specific factors to calculate segment specified pricing for the company’s services.
As a result, the tool can calculate the price of a service provided to variety of industries, as well as serves the company’s goal to target multinational clients.