Co-opetition as a business strategy

Abstract

The word co-opetition is a relatively new phenomenon in a world of business. Co-opetition is a form business strategy, which was uses the findings of game theory application to identify the possibility and timing when it is best for competing companies to engage into cooperation. This thesis will present with a systematic way for companies not only to identify such possibilities, but to create them, based on the “game of business” approach. The research and findings of this thesis are derived from the known real business cases examples, literature review and author’s personal experience in the international business environment.