Employer Branding: Innovative ways of collaboration between the case company and engineering students
Tribulkina, Maria (2018)
Seinäjoen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201804255508
https://urn.fi/URN:NBN:fi:amk-201804255508
Tiivistelmä
The purpose of this thesis is to provide the case company with recommendations on how to enhance employer branding practices and boost the young talent attraction by implementing innovative ways of collaboration with Engineering students in Finland. In order to do it, the company’s current employer brand practices were examined and Company’s traditional ways of collaboration with students were analyzed.
The research design included qualitative semi-structured interviews conducted with the company representatives and graduate students from Aalto University School of Engineering. The thesis focuses mainly on Helsinki area, however the recommendations provided in Chapter 7 can be used in any biggest students’ cities in Finland.
Through the research, it was found that the case company had established the Innovation Node at Aalto University Campus for conducting practical projects jointly with University. However, the Innovation Node has been closed last year. It has been decided to further investigate the Innovation Node idea as the innovative way of collaboration with engineering students; also to collect and analyze students’ feedback, who participated in the projects.
The students’ interviews revealed that the idea of having such Innovation platform at University Campus as well as networking, constant coaching and mentoring provided by the company’s representatives is the best way of get students interesting in the company as an employer.
Based on the interviews, the author has presented recommendations directed towards improvement of the existing employer branding practices of the case company; and the second part of recommendations relate to the increasing collaboration with students through the innovative approach.
The research design included qualitative semi-structured interviews conducted with the company representatives and graduate students from Aalto University School of Engineering. The thesis focuses mainly on Helsinki area, however the recommendations provided in Chapter 7 can be used in any biggest students’ cities in Finland.
Through the research, it was found that the case company had established the Innovation Node at Aalto University Campus for conducting practical projects jointly with University. However, the Innovation Node has been closed last year. It has been decided to further investigate the Innovation Node idea as the innovative way of collaboration with engineering students; also to collect and analyze students’ feedback, who participated in the projects.
The students’ interviews revealed that the idea of having such Innovation platform at University Campus as well as networking, constant coaching and mentoring provided by the company’s representatives is the best way of get students interesting in the company as an employer.
Based on the interviews, the author has presented recommendations directed towards improvement of the existing employer branding practices of the case company; and the second part of recommendations relate to the increasing collaboration with students through the innovative approach.