GREEN KEY AS A CUSTOMER MOTIVATIONAL FACTOR FOR CHOOSING A HOTEL
Yurova, Tatiana (2018)
Kaakkois-Suomen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805056645
https://urn.fi/URN:NBN:fi:amk-201805056645
Tiivistelmä
This thesis is connected to customers` motivation in choosing a hotel: influence of Green Key. The main goal of the thesis was to determine the influence of the Green Key of hotel customers` motivation. The objective of the thesis was to make a questionnaire forthe guests which would show if Green key certificate was important for them and to ask more as possible guests. Another objective was to find out the level of customer satisfaction in the hotel as well.
In this thesis a quantitative research method was used. The process of achieving the results was made with printed questionnaires which were put in the guests` rooms. The theory part is based on different books about the customer motivation, customer satisfaction and articles about Green Key eco-label. Internet sources were used in this work as well.
In the summary of the results you could see that the customers of the Original Sokos Hotel Vaakuna Mikkeli were well motivated, pretty satisfied with the service, and the Green Key eco-label was a good motivating factor for the customer choice of this hotel. The guests even got some knowledge about Green Key from the questionnaire which you can see in Appendix 1.
In this thesis a quantitative research method was used. The process of achieving the results was made with printed questionnaires which were put in the guests` rooms. The theory part is based on different books about the customer motivation, customer satisfaction and articles about Green Key eco-label. Internet sources were used in this work as well.
In the summary of the results you could see that the customers of the Original Sokos Hotel Vaakuna Mikkeli were well motivated, pretty satisfied with the service, and the Green Key eco-label was a good motivating factor for the customer choice of this hotel. The guests even got some knowledge about Green Key from the questionnaire which you can see in Appendix 1.