Event Management in Practice : Project "Jeppis Russian Night"
Dergletckaia , Viktoriia (2017)
Centria-ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805229371
https://urn.fi/URN:NBN:fi:amk-201805229371
Tiivistelmä
The main objective was to get theoretical knowledge about event management and implement it through organizing an event. The subject of the thesis was to have a cultural-based event organized for local people of Pietarsaari. The purpose of the event was to introduce Russian culture to locals by offering them Russian dinner set of 3 dishes accompanied by Russian movie with English subtitles.
The theoretical part of the thesis was concentrated on the event management as a profession, as well as all elements it consists of. Theoretical part also included research on Event Marketing as an alone standing subject. The event creation, as a practical part, was solely based on previously conducted research.
The empirical part was done using both quantitative and qualitative research methods in order to get a full picture of the event. The results showed generally high evaluation of the event, even though it was organized by someone who had no previous event organization experience.
The theoretical part of the thesis was concentrated on the event management as a profession, as well as all elements it consists of. Theoretical part also included research on Event Marketing as an alone standing subject. The event creation, as a practical part, was solely based on previously conducted research.
The empirical part was done using both quantitative and qualitative research methods in order to get a full picture of the event. The results showed generally high evaluation of the event, even though it was organized by someone who had no previous event organization experience.