E-bike market possibilities in Taiwan
Metsäranta, Venni (2018)
Tampereen ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805229462
https://urn.fi/URN:NBN:fi:amk-201805229462
Tiivistelmä
This thesis was commissioned by Seowon Ltd. for the research of emission free alternative sources of transportation in the Taiwanese market. The commissioners of this thesis are Anssi Harjunpää (Managing director of Seowon Ltd.) and Petteri Vilén (Senior lecturer, TAMK).
The main purpose of this thesis is to identify whether CleanTech companies operating in the transportation industry target the Taiwanese market for electric bikes. The following topic addresses the importance of the CleanTech industry, the sustainable development in Taiwan as well as e-bikes as a green alternative mode of transportation.
Through the research of online sources, academic literature and the topics issued by the commissioners, a framework was created based on an extensive analysis of the already existing data to research a potential market for e-bikes. The prices and results gave an understanding of the current market for the e-bike industry and an indication of whether there should be a market entry or not.
The competitive analysis conducted in this research discovered the possible competition in the foreign and the Taiwanese market. The results suggest whether a company should target the Taiwanese market for the e-bikes or whether a partnership with a local manufacturer could be the most beneficial option for both parties. A follow up for this study is recommended to measure and validate the data given and increase the possibility of a successful market entry.
The main purpose of this thesis is to identify whether CleanTech companies operating in the transportation industry target the Taiwanese market for electric bikes. The following topic addresses the importance of the CleanTech industry, the sustainable development in Taiwan as well as e-bikes as a green alternative mode of transportation.
Through the research of online sources, academic literature and the topics issued by the commissioners, a framework was created based on an extensive analysis of the already existing data to research a potential market for e-bikes. The prices and results gave an understanding of the current market for the e-bike industry and an indication of whether there should be a market entry or not.
The competitive analysis conducted in this research discovered the possible competition in the foreign and the Taiwanese market. The results suggest whether a company should target the Taiwanese market for the e-bikes or whether a partnership with a local manufacturer could be the most beneficial option for both parties. A follow up for this study is recommended to measure and validate the data given and increase the possibility of a successful market entry.