Development of Social Media Channels in Small or Medi-um Businesses. Case: Pielsa Baby
Morales Ferrero, Neus; Zaitceva, Valeriia (2018)
Morales Ferrero, Neus
Zaitceva, Valeriia
Haaga-Helia ammattikorkeakoulu
2018
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805239847
https://urn.fi/URN:NBN:fi:amk-201805239847
Tiivistelmä
The aim of this project is to create new social media channels for Pielsa Baby, a brand of the company Piel S.A. The company was founded in January 2018 and works in the baby textiles industry.
In modern day business, social media plays a significant role in development. This thesis has a theoretical part, methodology, and product development. The theory defines the terms of marketing, digital marketing, and social media marketing. The empirical part is focused on the SOSTAC method. The development of the product is divided into six chap-ters corresponding to the method. The objective of the project is to create brand awareness and brand identity for the commissioner through social media channels.
As a result, Pielsa Baby will have new social media channels and will start making impres-sions in the social media. Moreover, this thesis will provide suggestions on how to continue utilising Facebook and Instagram for a sustained success and a good brand image.
In modern day business, social media plays a significant role in development. This thesis has a theoretical part, methodology, and product development. The theory defines the terms of marketing, digital marketing, and social media marketing. The empirical part is focused on the SOSTAC method. The development of the product is divided into six chap-ters corresponding to the method. The objective of the project is to create brand awareness and brand identity for the commissioner through social media channels.
As a result, Pielsa Baby will have new social media channels and will start making impres-sions in the social media. Moreover, this thesis will provide suggestions on how to continue utilising Facebook and Instagram for a sustained success and a good brand image.