Videos for the online environment
Sotomayor Basilio, Alvaro (2018)
Sotomayor Basilio, Alvaro
Haaga-Helia ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201805239895
https://urn.fi/URN:NBN:fi:amk-201805239895
Tiivistelmä
The internet has presented corporate communications with big challenges but also great opportunities. Technological advances have allowed us to produce and publish videos in a simple and fast manner and these videos can be used by brands to create communities, generate affection, inform, explain, capture customers, brand building or generate loyalty.
This thesis will go over literature regarding corporate communications linking it to practical examples of modern communication issues. It will look into the main models of communication and their evolution over the years, an introduction to corporate communication and its complexities and a review of content marketing and the benefits of the use of video in this type of marketing.
This thesis includes a research of the types of videos produced by Finnish companies. Videos published in YouTube and Facebook accounts of twenty Finnish organizations will be classified to get a holistic view of the use of video by Finnish corporations.
This thesis will go over literature regarding corporate communications linking it to practical examples of modern communication issues. It will look into the main models of communication and their evolution over the years, an introduction to corporate communication and its complexities and a review of content marketing and the benefits of the use of video in this type of marketing.
This thesis includes a research of the types of videos produced by Finnish companies. Videos published in YouTube and Facebook accounts of twenty Finnish organizations will be classified to get a holistic view of the use of video by Finnish corporations.