Gen Y: The use of information sources during political crises
Karjalainen, Wilma (2018)
Haaga-Helia ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2018053011329
http://urn.fi/URN:NBN:fi:amk-2018053011329
Tiivistelmä
Since technology is a huge part of our everyday life, there is also a huge amount of information available, thus it may not be that simple to identify the reliable sources. Especially in tourism industry it is crucial for the destinations' economies but also for the travelers’ own safety to find specific and updated information about the situations.
This research intends to understand the opinions that the members of the generation Y have about the most reliable sources during political crises. The aim of this research is to provide the commissioner, the Association of Finnish Travel Agents (SMAL/AFTA), with a useful information about the behavior of generation Y as travelers. The Association of Finnish Travel Agents’ main goal is to improve the development of tourism industry in Finland. The association is formed by over 170 travel agencies and the members employ about 2500 employees both in Finland and abroad.
Theoretical framework of this research includes the definition of generation Y and the main characteristics for the generation. Secondly, political crises are being discussed together with an overview of top risks of 2017 and 2018. In addition, the concept of crisis management is presented.
Qualitative research method was chosen in order to gain deeper understanding of the thoughts and feelings of generation Y. The interviews were conducted as theme interviews. All together 15 interviews were conducted in April 2018.
The results show that the majority of the members of generation Y prefer to search the information via internet using search engines rather than having specific sources. In most cases international news forums were seen having reliable and updated information about political situations. According to the data, political crisis would have an effect on generation Y as travelers, since they would consider changing the plans in case of a crisis. The interviewees believed it would take several months after a crisis before they would think of traveling to that destination.
The research project started in the autumn 2017 and ended in May 2018.
This research intends to understand the opinions that the members of the generation Y have about the most reliable sources during political crises. The aim of this research is to provide the commissioner, the Association of Finnish Travel Agents (SMAL/AFTA), with a useful information about the behavior of generation Y as travelers. The Association of Finnish Travel Agents’ main goal is to improve the development of tourism industry in Finland. The association is formed by over 170 travel agencies and the members employ about 2500 employees both in Finland and abroad.
Theoretical framework of this research includes the definition of generation Y and the main characteristics for the generation. Secondly, political crises are being discussed together with an overview of top risks of 2017 and 2018. In addition, the concept of crisis management is presented.
Qualitative research method was chosen in order to gain deeper understanding of the thoughts and feelings of generation Y. The interviews were conducted as theme interviews. All together 15 interviews were conducted in April 2018.
The results show that the majority of the members of generation Y prefer to search the information via internet using search engines rather than having specific sources. In most cases international news forums were seen having reliable and updated information about political situations. According to the data, political crisis would have an effect on generation Y as travelers, since they would consider changing the plans in case of a crisis. The interviewees believed it would take several months after a crisis before they would think of traveling to that destination.
The research project started in the autumn 2017 and ended in May 2018.