The Study of How to Improve the Quality of Corporate Culture within the Chinese Service Industry

Abstract

In the 21st century, human resource management has become more important than ever before, especially in the service industry, traditional management methods are kind of outdated. In 20th century 80s a new concept of corporate culture was come up and it has become an important element in management. Many enterprises now have their unique and outstanding corporate culture which benefit them. However in China, there are lots of enterprises whose corporate culture are poor which leads to various of problems and issues. Thus the author has analyzed the corporate culture in Hilton and another successful company in China in order to give a reasonable suggestion on how to improve the quality of corporate culture in the Chinese service industry.

The author used different methods to finish this thesis, firstly the author looked up different books and data to show the importance of corporate culture and then through the learning of Hilton and an interview with the manager of Hilton the author analyzed a successful enterprise within Chinese service industry. Through the process of the thesis the author found out different applications of corporate culture in an enterprise and the inadequacy in Chinese service industry, after analyzing all the data and information the author came up with several ideas and suggestions which could probably have positive influence on improving the quality of corporate culture in Chinese service industry.