How to set up a profitable coffee shop in Vietnam : Case: The Nest - Board game café

Abstract

This is a bachelor’s thesis for Seinäjoki University of Applied’s Degree Programme in International Business. The main objective of the thesis is to conduct a research on how to establish a profitable coffee shop in Vietnam’s market. Additionally, another aim of the thesis is to create a thorough business plan for the founding of the second location for an established business in Hanoi, Vietnam: The Nest – board game café. The process of preparing, examining and writing the business plan will provide exhaustive insights on the steps to open a new business in Vietnam.

The data collection method chosen in this thesis is qualitative through the use of both interview and online survey. The interview was conducted on 13 April 2018 with the owner of The Nest – board game café. The online survey was conducted in the first week of April. The sole aim of the survey was to gain solid understanding of the trends and interests of the target group of customers. On the other hand, the interview covered several different aspects of the results, operations, limitations, outlook of the business and also the requirements and demands of the owner for the second location.

There are three main parts in the thesis, which are the theoretical framework, the empirical study and the personal evaluation of the author. The theoretical framework defines and analyses the general terms and concepts that are applied in the thesis. The empirical study is the actual business plan itself, with comprehensive preparatory process mandatory for the establishment of the business. Finally, the discussion and evaluation section consists of the author’s personal assessments and opinions gained during the thesis writing process regarding the research question.