Digital Presence and Transformation : The growing importance of digital presence in today's business marketplace
Banner, Michael (2018)
Banner, Michael
Centria-ammattikorkeakoulu
2018
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061113420
https://urn.fi/URN:NBN:fi:amk-2018061113420
Tiivistelmä
The proposed thesis subject focused on the growing need for the digital presence of a business in the 21st century and beyond. With the advent of technology, its become clear that the Internet is here to stay for some time. At the end of the 20th century the Internet was available but every business and certainly every customer was not committed yet. Observe the world today (2018) and it is easy to notice that the internet largely influences customers. Smart phone usage is very common today. Fin-land in particular has some of the highest use of smartphones in the world.
The aim of this thesis report was to establish the pertinence of business digital presence in today’s growing digital marketplace. Ultimately, practical advice is provided to the thesis commissioner for embarking on a digital transformation path.
The research phase involved interviews with companies regarding their current status and knowledge of what it means to have a digital presence. The interviews also touched on the barriers of establishing an online presence. Finally, based on feedback from the interviews combined with theoretical re-search, practical digital transformation recommendations are provided to the commissioner and any other relevant readers of the thesis.
The aim of this thesis report was to establish the pertinence of business digital presence in today’s growing digital marketplace. Ultimately, practical advice is provided to the thesis commissioner for embarking on a digital transformation path.
The research phase involved interviews with companies regarding their current status and knowledge of what it means to have a digital presence. The interviews also touched on the barriers of establishing an online presence. Finally, based on feedback from the interviews combined with theoretical re-search, practical digital transformation recommendations are provided to the commissioner and any other relevant readers of the thesis.