Internationalization plan for Sneaker Bash partnership to Germany
Konjuhaj, Besnik (2014)
Konjuhaj, Besnik
Haaga-Helia ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2018061213591
https://urn.fi/URN:NBN:fi:amk-2018061213591
Tiivistelmä
In this thesis we will research the different internationalization option for SME-Companies and apply them to my own company Sneaker Bash partnership. The research structure is functional. The research gathered in this thesis is used to create an internationalization plan for Sneaker Bash. The main focus of the first two chapters is theory and to figure out how a Finnish company can internationalize in practise and what decisions a company needs to make for said internationalization. The latter two chapters are applying that theory to the company.
The internationalization plan is compiled using previous experience in event management such as, the previous two events held in Finland and feedback from our customers but is based on the theoretical structure. Sneaker Bash may use this internationalization plan when expanding abroad.
The thesis discusses the leading factors in the decision making in the empirical section. We will design a working business structure for Sneaker Bash as well as analyse the target market environment and its culture. After which we will look for different entry modes and
Organizational models that best fit said entry mode.
The main goal is to provide sneaker Bash with an elaborate plan on how to expand abroad and what the best practises.
The internationalization plan is compiled using previous experience in event management such as, the previous two events held in Finland and feedback from our customers but is based on the theoretical structure. Sneaker Bash may use this internationalization plan when expanding abroad.
The thesis discusses the leading factors in the decision making in the empirical section. We will design a working business structure for Sneaker Bash as well as analyse the target market environment and its culture. After which we will look for different entry modes and
Organizational models that best fit said entry mode.
The main goal is to provide sneaker Bash with an elaborate plan on how to expand abroad and what the best practises.