Market research for virtual restaurant in Turku : a business idea
Vaidya, Mangesh (2017)
Vaidya, Mangesh
Turun ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017061613710
https://urn.fi/URN:NBN:fi:amk-2017061613710
Tiivistelmä
Virtual restaurants are 100% delivery oriented restaurants, which means the only way you get in contact with the restaurants is digitally via application or website and the only face to face contact is made during the food deliver. For the research, deductive approach is being followed. Deductive approach which is also known as top down research of reasoning meaning that, conclusion is derived through logical reasoning based on assumptions and theories. In this research, quantitative research design is being applied. Quantitative research design refers to the type of research where numerical data are examined and are analyzed applying statistical and graphical methods. Here data are collected in standard manner through a survey.
From the primary data collected, it seems that people are interested in the idea of a virtual restaurant that provides cheap restaurant quality food as 95% of people has choose restaurant food for what they are having now and they are willing to order food in a regular basis if it comes at a reasonable price, which makes the idea of establishing a virtual restaurant possible. As there seems to be need of something alternative to the restaurant food that is cheaper then what is found in the restaurant.
From the primary data collected, it seems that people are interested in the idea of a virtual restaurant that provides cheap restaurant quality food as 95% of people has choose restaurant food for what they are having now and they are willing to order food in a regular basis if it comes at a reasonable price, which makes the idea of establishing a virtual restaurant possible. As there seems to be need of something alternative to the restaurant food that is cheaper then what is found in the restaurant.