Transnational piloting for smooth internationalization of health-tech start-ups

Abstract

Health-tech business is increasing all over the global markets. Startups need agile and cost-efficient methods to study the needs and opportunities in foreign markets. Thus, the purpose of this paper is to advance the understanding of internationalization of health-tech startups and to discuss the practical issues related to transnational living lab practices based on a case study of health-tech startups. Finally, a preliminary model for transnational health and wellbeing living labs is introduced.